National Field Marketer’s Day – September 23, 2022, history significance why we celebrate
National Field Marketer’s Day is an annual event that is observed every September 23. It celebrates the professionals in field marketing which is a method of direct marketing involving distribution, auditing, selling, or sampling promotions in the “field.” It can be differentiated from all other forms of direct marketing because it is face-to-face, one-on-one personal contact direct marketing.
Field marketing includes highly targeted direct selling promotions, merchandising, auditing, sampling, demonstration, experiential marketing, etc. These aspects of marketing, whether individually or combined, help to develop brands and show a clear return on investment to the brand owner in their implementation. This type of marketing is a vital feature and benefit to branding and conversion.
HISTORY OF NATIONAL FIELD MARKETER’S DAY
Field marketing is an aspect of marketing that has been historically thought of as a one-way communication tool, wherein the brand’s message is delivered through the channels of its promotional personnel, and eventually to the consumer either by way of a sample, a piece of merchandise, or literature or other forms of direct personal engagement.
In the early 20th Century, Procter and Gamble had already pioneered market research and direct-to-retailer sales. Bringing the results of one and the techniques of the other together seemed like the logical next step to take, and so Procter and Gamble (P&G) did precisely that.
The rise of mass media gave Procter and Gamble a proper platform to promote their sampling events, which they fully leveraged on. The events gave those in attendance the chance to try P&G’s latest products firsthand, with a discount for any purchases made on the day. Procter and Gamble’s profits waxed stronger and stronger, spurred by innovations like experiential and direct in-person marketing across the board and this would eventually see them become the world’s biggest spender on marketing.
In 1924, the inaugural Macy’s Thanksgiving Day Parade was quite a spectacular experience, as it featured live animals from the Central Park Zoo on the streets of New York. More than 250,000 individuals were in attendance at the parade and Macy’s declared that the parade would become an annual event.
Today, the annual Macy’s Thanksgiving Parade is now the world’s largest parade. In current times, field marketing could also include two-way communications such as requests for feedback about product samples or inviting consumers to follow a brand on social media.
NATIONAL FIELD MARKETER’S DAY TIMELINE
1837
Procter and Gamble is Established
The American multinational company Procter and Gamble is established in 1837.
1858
Macy’s is Established
The New York-based company Macy’s is established in 1858.
1924
The Inaugural Macy’s Thanksgiving Parade
The first-ever Macy’s Thanksgiving Parade is held in 1924.
2021
The First National Field Marketers’ Day
The first National Field Marketers’ Day is announced in August 2021, with the event taking place in September.
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HOW TO OBSERVE NATIONAL FIELD MARKETER’S DAY
Appreciate a field marketer
National Field Marketer’s day holiday is about appreciating and celebrating field marketers. In light of this, you should show some appreciation to a field marketer you know by getting them a little gift for instance.
Try a new product
The essence of the work of field marketers is conversion. You can encourage a field marketer by trying out a product they are actively marketing to you.
Join the conversation online
Share your experiences, photos, and other information about National Field Marketers’ Day. You can use the #NationalFieldMarketersDay hashtag.
5 FACTS ABOUT ADVERTISING AND MARKETING
Coca-Cola’s first ad was in 1886
The first Coca-Cola advert was published in 1886 and boosted the beverage’s sales
Millions of Mickey mouse products sold
There are over five million Mickey mouse products sold each year thanks to the company’s aggressive advertising and marketing.{The longest-running ad campaign
The longest-running ad campaign
Absolut Vodka’s “Absolut Bottle” marketing campaign is the longest-running campaign having lasted from 1981 to 2006.
The most expensive ad
Chanel’s “The Film” holds the record for the most expensive advert ever made, costing a total of 33 million U.S. Dollars.
Marketers now using social media
Just over half the percentage of most marketers regard Facebook as a suitable marketing tool.
WHY NATIONAL FIELD MARKETER’S DAY IS IMPORTANT
Field marketing is more direct
Field marketing is a more direct approach. It helps establish a better relationship with the consumer/customer.
Field marketing potentially has better conversion
Field marketing produces higher chances and possibilities of customer conversion. That face-to-face interaction makes all the difference in convincing a client to make a purchase.
Marketing provides measurable ROI
With marketing, brand owners can measure return on investments. It provides the true picture of what is happening on the ground.
