National Programmatic Advertising Day – November 7, 2022, history, significance National Programmatic Advertising Day is on November 7. In September 2019, Adelphic, a Viant subscription-based self-service platform for cross-channel programmatic advertising, announced the first annual National Programmatic Advertising Day. Perhaps you’re unsure what programmatic advertising is. Programmatic advertising is essentially buying and selling internet display space using algorithmic software. It’s a sophisticated technique to position advertising that leverages traffic data and online display targeting to create impressions at scale, resulting in a higher return on investment for marketers and exceptional…
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